As a founding national sponsor of the American Heart Association’s Go Red For Women® movement, Macy’s is driving focus on to this issue with a February campaign supported with its in-store merchandise.
According to a statement, Macy’s has raised more than $50 million in the fight against heart disease in women through its initiatives which currently include Macy’s annual Wear Red Sale.
Running from February 4-9, the Wear Red Sale is aimed at supporting American Heart Month through fashion.
“Macy’s is proud to support Go Red For Women in its effort to empower all women with knowledge and tools to take positive action to reduce their risks of heart disease and stroke,” said Martine Reardon, Macy’s chief marketing officer.
“Macy’s has been a founding national sponsor since 2004 and has raised more than $50 million through efforts including our Wear Red Sale and exclusive red dresses that benefit the cause. New this year, we are pleased to offer a collection of Ideology active wear that supports Go Red – and another opportunity to raise important funds for the fight against heart disease.”
All month long, Macy’s will offer a selection of exclusive red dresses by Calvin Klein, Kensie and Thalia, to benefit the Go Red For Women campaign. Also available will be a new capsule collection of Ideology active wear including graphic tanks, T-shirts, sports bra and crop pants.
Customers will find these limited-edition red dresses and the new active wear collection in select stores and on macys.com in time for National Wear Red Day on Friday, Feb. 6, 2015.