According to an online survey from SOASTA, social media and online video and information will be a big part in how millions of NFL fans plan to enjoy today’s Super Bowl XLIX.
The data, gathered by the company NASA, the Olympics, Netflix and ten of the top 10 online retailers in the U.S. rely on to for their website and mobile app testing, indicates that “nearly two out of three (63 percent) smartphone and tablet users who plan on watching the Super Bowl say online and mobile activities will be critical to their experience watching the big game.”
The results of the survey say that, during the 2015 Super Bowl, fans will be going online to watch a live stream, share the game’s best ads on Facebook and Twitter and keep up with scores.
“Nearly half (46 percent) of smartphone and tablet owners plan on using mobile apps while watching this year’s Super Bowl, an increase from the 41 percent who said they planned to use mobile apps while watching the game in 2014.”
The survey was conducted online by Harris Poll on behalf of SOASTA from Jan. 21-23, 2015 among 2,057 adults, 1,496 of which own smartphones or tablets.
Nearly half of smartphone/tablet owners will use apps while watching the game and 1 in 3 will visit social media networks.
When examining how using a “second screen” will impact this year’s Super Bowl viewing, here are some interesting statistics to consider:
– Vast majority of millennial men (84 percent) and women (56 percent) expect to use apps to multi-task on their smartphones and tablets while watching the big game.
– One-third (32 percent) of smartphone/tablet owners say they will use social media apps like Facebook and Twitter.
– 20 percent will use sports apps like ESPN and Sports Illustrated.
– 19 percent will use apps to games such as Candy Crush Saga and Trivia Crack.
– 18 percent will use video apps like YouTube and Vine.
According to the new research, nearly two out of three (63 percent) smartphone and tablet users who plan on watching the Super Bowl said online and mobile activities will be critical to their experience watching the Super Bowl.
Other online and mobile activities that were deemed critical for Sunday’s matchup include:
? Watching the game’s musical performances and ads (21 percent)
? Tracking game and player statistics (19 percent)
? Visiting team websites (11 percent)
? Playing games (11 percent)
? Checking work email (10 percent)
? Recording the game (8 percent)
? Tracking fantasy football (7 percent)
? Buying sports memorabilia or apparel (6 percent)