VeriSign Trust provides confidence to online purchases.

– Trust is essential in the world of internet shopping. ’10 times as many consumers feel trust is more important than cost when doing business online’, (VeriSign Brand Tracking Research, 2009). Yet, for the consumer, it can sometimes be tough to verify the identity and security of the website where you want to make a purchase. Are they a legitimate company? Trustworthy? Is it a truly secure payment system? That’s where the VeriSign Trust Seal comes into play. With a simple click on the VeriSign Seal , customers are given official confirmation of trustworthiness and safety by VeriSign, the most trusted security brand on the Internet (VeriSign Brand Tracking Research, 2009).

The VeriSign Trust Seal authentication and approval process can be grueling. It includes research on and verification of ownership of the business entity and website, notarized documentation, and requires a daily malware scan of the company website to detect malware. Malware is a general term for malicious software that hacked sites can install on your computer with viruses, hijack your computer or steal sensitive data such as credit card numbers or other personal information.

“Concerns in the industrial supply market regarding fake sites, viruses and identity theft are on the rise. Even today, many industrial and manufacturing companies are reluctant to make internet purchases for their industrial supplies. Online shopping for replacement motors, drives, sensors, and other industrial supplies, has become somewhat of a gamble. This provides a confidence to all of our potential customers that Industrial Live is legit and secure”, said Larry Engel, IndustrialLive.com Online Marketing Manager.

On average, VeriSign seals are displayed 250 million times a day on more than 90,000 websites in 160 countries. In fact, Verisign is the security brand for 97 of the 100 largest SSL-using banks in the world, 93% of the Fortune 500, and 87% of the largest ecommerce sites in North America (including VeriSign, its subsidiaries and affiliates).