Advertisers Get Ready for the Superbowl

Advertisers Get Ready for the Superbowl

Last years Superbowl drew a record 106.5 million viewers. For many in the television audience, in recent years, they tune in as much for the game itself as for the commercials.

With advertisers now spending an average of three million dollars for a thirty second ad, expectations are high. Typically here is as much discussion at the water cooler over the entertainment quality of the ads, on Monday morning, as the performance of the players.

This year is expected to be no different. As the Pittsburgh Steelers take on the Green Bay Packers in Cowboys Stadium, advertisers will be putting it all on the line to the tune of $100,000 per second.

The game will be broadcast on Fox, and some of the stars to watch for during the breaks in the game will be, Rosanne Barr, Kim Kardashian, Justin Bieber, Danica Patrick, Faith Hill, Jillian Michaels, and Ozzy Osbourne.

And of course, no Superbowl would be complete without the Budweiser Clydesdales. This year Budweiser ran some teaser ads during the play-off games with the “to be continued in the Superbowl…” tag at the end.