– “Whether you realize it or not, the weight loss industry is taking money away from your health club, fitness center or gym. Most club owners aren’t aware of this, and that’s why we are speaking to club owners and providing an opportunity to reach this lucrative market,” says Jim Thomas, President of Fitness Management & Consulting.
The most common stories told about the weight loss industry and how the health club and fitness industry are losing market share and profits: 1) I can’t afford another $40 a month for a fitness membership…I’m already paying $150 a month for my weight loss program!” The price for weight loss is much higher than that of a traditional fitness center, and people looking to have their problems solved by the weight loss industry are willing to pay the price for diet plans and weight loss programs, but sometimes fail to see the value that a fitness center can provide. 2) I need to lose 40lbs before I join a fitness center, so I’m paying $350 a month for a diet plan.” The average American has been on 10-20 diets in the last 3 1/2 – 5 years. That means money a health club, fitness center or gym could me making is being spent on weight loss, instead of inside the fitness facility. 3) I’m paying $35 a month for my fitness membership, and I’m paying $300 a mo for weight loss, also.
“Members of health club, fitness centers and gyms are going elsewhere and paying premium prices for weight loss, while spending significantly less at the fitness facility “, says Thomas.