HSN Creates New Shopping Experience for Snow White and the Huntsman

In an effort to cash in on the excitement surrounding the new Snow White and the Huntsman film, the Home Shopping Network (HSN) announced it has partnered with Universal Pictures in an effort “to create a compelling and unique marketing partnership that entertains HSN’s extensive customer base, engages new consumers and drives excitement to see one of the most anticipated films of the year.”

The multi-channel promotional event for Snow White and the Huntsman will be a 24-hour HSN event taking place on Wednesday, May 30. The promotional entertainment shopping event will take place across all of HSN’s platforms, which include TV, HSN.com and HSN mobile.

The epic action-adventure Snow White and the Huntsman, stars Kristen Stewart in the lead role of Snow White while the part of the evil queen features Oscar winner Charlize Theron. The film is scheduled to open in theaters nationwide on June 1, 2012.

To complement the film, HSN has released a Snow White and the Huntsman-inspired collection. The collection is designed to allow the networks loyal customers and consumers world-wide the opportunity to “experience the film and engage in a flight of fantasy in a personal way – via bold and imaginative HSN products customized for ‘her’ ”.

According to the statement, top HSN designers will bring the movie to life with a curated assortment of exclusive products reflecting the spirit of the film.

“HSN has evolved into an entertainment channel that goes beyond providing a platform for commerce. At our core we are storytellers and entertain our customers with engaging content and unique retail experiences,” said Bill Brand, EVP of Programming, Marketing and Business Development. “The partnership with Universal Pictures for Snow White and the Huntsman plays a key role in elevating awareness and relevance for the HSN brand. It is an important component to our Entertainment Strategy.”

The multi-platform HSN event will include exclusive collections that were directly inspired by the film. HSN’s creative directors were given a once-in-a-lifetime look behind the scenes that awed and inspired. High-end jewelry, fashions and home accessories including exclusive pieces from Hutton Wilkinson, Loree Rodkin , and Heidi Daus, will be available for sale. Designers Ranjana Khan, Adrienne Landau, and numerous others will also have styles that highlight the film’s iconic costumes playing into the overarching movie theme of beauty and power.

“HSN is the perfect partner to bring the look and feel of Snow White and the Huntsman to life through fashion and lifestyle items inspired by the film,” said Stephanie Sperber, President, Universal Partnerships & Licensing. “We know this 24-hour event featuring unique clothing, jewelry and accessories alongside Snow White and the Huntsman footage will build anticipation for the film’s opening on June 1.”