What started as just some funny online cartoons has quickly blossomed into a multi-million dollar industry, and a surprising boost for the greeting card industry. While a greeting card for a holiday like the Fourth of July is not something you see a lot of in stores, online electronic greeting, or e-cards can be found online for an every growing variety of holidays and special occasions.
While online e-cards are typically free on the internet, web sites and card developers take advantage of extended marketing opportunities which come from the interaction with consumers sending and receiving the free e-cards. Some web sites also charge a small membership fee which then gives users complete access to volumes of free online e-cards and funny interactive greetings for all occasions.
Incorporating social media sites like twitter and facebook into the mix, sending e-cards is a quick and easy way to share a laugh or reach out to a number of far-away friends on virtually any holiday or time of celebration.