Telescope Manufacturer Celestron® Launches New Website to Help Drive Sales and Customer Service

In an effort to make their web site more consumer friendly, especially for mobile users, and in hope of ultimately driving more sales to their dealers, leading telescope manufacturer Celestron®, has announced a complete redesign of their web site.

According to the company their new web site is more “consumer-oriented” and “mobile-friendly.” The company has spent the last year going through a brand reinvention process which has led to this mobile-friendly website redesign at Celestron.com.



“Our new website reflects our position as industry leaders and reinforces our dedication to providing the best user experience,” commented Dave Anderson, CEO of Celestron. “By shifting the focus to the activities people can do with our products, we’re showing how Celestron fits into their daily lifestyle.”

Among the features highlighted by the company in their new website are a sleek, simple navigation system that makes finding a product, searching for a dealer, or learning more about your favorite hobbies easy and intuitive.

In addition to detailed product information, the site included a new Celestron University section which provides users with articles and quick-reference guides to help them get started in hobbies involving optics, from astronomy to bird watching.

A Telescope Finder application within the site helps to match users with the Celestron telescope best suited to their experience level, interests, and budget.

Focused on the trend toward mobile users, the new site is based on a responsive design ensures that users can access Celestron.com anywhere, even when they’re using smartphones and tablets. “This important feature means that users can read articles, search for dealers, troubleshoot a product, or even try a new technique while they’re out in the field.”