Moving on to the second week of the 2012 Summer Olympics in London, the venue changes from the pool and the Gymnastics Arena to the outdoors, with the start of the London 2012 Olympic Track And Field Events. As with the first week of the Games, viewers can watch the Olympics including Track and Field events online for free thanks to NBC.
NBCUniversal, the parent of NBC and the owner of broadcast rights to the 2012 Summer Games, set up NBCOlympics.com to provide unprecedented and complete access to watch all 32 Olympic events online, over mobile devices and on television.
The access to watch the Olympics online for free is available t anyone who’s current cable or satellite provider currently gives them CNBC or MSNBC. The NBC web site has complete details for accessing the online live and recorded content as well as mobile apps for use on smart phones and tablets like the iPad.
In addition to the free online streaming of live and recorded video from the games in London, NBC has spent a lot of money marketing the ability of viewers to watch the games online for free. The network has run a substantial advertising campaign both on television and on the internet.