According to a press release from the company, the E*TRADE Baby Ad Returns to the Super Bowl for 2012 to Show How Financial Consultants Can Help Investors Plan for Their Families’ Futures.
Well known for their popular series of commercials featuring the talking baby, E*TRADE Financial Corporation (NASDAQ: ETFC) announced that E*TRADE Securities LLC has unveiled a new 30-second “Talking Baby” advertisement which will run during the NBC® television network broadcast of Super Bowl XLVI.
Viewers can watch a preview of the new superbowl ad via youtube and on this bage below. The superbowl ad from E*TRADE is of course just one of many ad spots scheduled to run in today’s Super Bowl.
According to the company, The Super Bowl spot, entitled “Fatherhood,” features the E*TRADE Baby reassuring a nervous new dad about planning for his newborn daughter’s future with help from Financial Consultants at E*TRADE.
“As we celebrate our 5th year with the E*TRADE Baby, we’re focused on building on our momentum by ensuring the campaign remains memorable and iconic, and also says something new about E*TRADE’s offerings. With that in mind, this year’s approach features the Baby interacting with people facing important real-life events that trigger a need to consider investing,” said Nick Utton, Chief Marketing Officer of E*TRADE Financial Corporation.
“While E*TRADE is well-known for leading trading products, our new ad highlighting Financial Consultants provides a new perspective on the wide breadth of products, services and people available to help investors meet their long-term financial planning needs,” said Utton.
The Baby ad is part of a comprehensive new marketing campaign spanning television, print, online and social media, which includes:
•A second new Baby television spot called “Best Man”
•A series of Investing Solutions television commercials, launching in February, showcasing E*TRADE 360, Retirement and E*TRADE Pro
•Print and online executions aligned to the recently launched new etrade.com website
•Online advertising integration with key sites including CNNMoney.com™ and WSJ.com®, MSN.com™, Yahoo!®, Google®, YouTube®, Facebook® and Twitter®
•Fully integrated social media campaign featuring a “Top Ten Baby Moments” video, YouTube brand page, and Facebook and Twitter elements
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