Watching Early Preview of Superbowl Ads Tops Internet Searches

With just over 24 hours until the kick-off of the NFL Superbowl, many are gearing up for the big game. But in addition to the grid-iron battle, nearly as much excitement and anticipation is going into watching the commercials and ads which have become a big part of the Superbowl tradition.

Last year several of the biggest superbowl advertisers leaked some of their Superbowl TV ads a little early. The early internet preview of Superbowl commercials by the advertisers was part of a strategy to build up even more hype for one of the most hyped television events of the year.

With television ads spots for the Superbowl running into the millions for 30 seconds of air time, leaking an early preview of the commercial will likely draw more attention to the ad by viewers during the game. As many know advertising is all about repetition to the consumer audience so running the TV commercials early for viewers to watch creates that repetition prior to the big event without the expensive price tag.

In addition, other news media outlets looking for more Superbowl related topics to cover will run the previews of Superbowl ads for free as part of promoting their story or network. For the advertiser, this means even more air time for their commercial without paying anything.

Finally, after the game, while much of the water-cooler conversations will revolve around the game itself, much conversation will also relate to which Superbowl ads were great and which were not.

Online surveys will undoubtedly surface to collect opinions on what Superbowl commercials you liked the best, once again offering additional free promotion for the advertisers with yet another chance to watch the Superbowl ads.