Edible Arrangements: A Popular Mother’s Day Gift Item Launches Charity Campaign

Edible Arrangements®, a popular resource for high end fresh fruit arrangements announced that, in addition to being a popular gift for the upcoming Mothers Day holiday, the company has launched a new non-profit campaign to benefit Big Brothers Big Sisters called “Random Acts of Happiness.”

The Random Acts of Happiness campaign will take place online at their web site as well as in Edible Arrangements’® stores from April 2011 to August 2011. The campaign is a nationwide competition promoting the importance of spreading happiness, encouraging optimism and celebrating role models and good deeds.

“We are thrilled to announce our partnership with Big Brothers Big Sisters for Random Acts of Happiness,” states Steve Thomas, VP of Marketing at Edible Arrangements®. “The organization supports our mission for this program which is to demonstrate that even the smallest gesture or good deed can make an immeasurable impact on an individual’s happiness. By partnering with Big Brothers Big Sisters, we hope to encourage involvement in the Random Acts of Happiness program and in turn, spread happiness throughout our communities.” “There’s so much uncertainty out there,” says Steve. “Yet there’s always a reason to celebrate life’s everyday achievements. At Edible Arrangements® we feel that no occasion is too small to be celebrated and we hope to spread that outlook through the launch of this campaign.”

Here are the basics of how the program works:

• Individuals and teams are encouraged to upload photos or stories of completed “Random Acts of Happiness” at www.actsofhappiness.com.
•Visitors to the site are then able to vote, one time each day, favorite individual or team. For every vote, a donation of $1 will be made to Big Brothers Big Sisters.
•The top individual vote getter will receive a $10,000 prize, and the top team in the vote count will receive $20,000.